Also referred as a presentation. Most of the time a computer generated presentation is used to visualise packaging/component concepts

Using plastic filament to create any shape structure, e.g. lipstick.

More commonly known as a DIELINE or Development NET. The cutter / dieline contains trim lines and when is cut, folded and glued together forms the three dimensional packaging.

Plastic insert tray to hold component in box. Vacuum formed trays are manufactured by heating a sheet of plastic which is then stretched over a mould before being forced against it by a vacuum.

A card replacement for a Vac Tray. Usually a card folded structure which holds components in place inside the outer packaging.

Shiny (colour) mirror board.

REQUIRED: YES / NO

Printer to add feet to the cutter supplied, enabling the box to stand up better.

Clear labels to prevent packaging being opened.

Machine (factory)-made sample without print. Useful when we need to see things quickly, made to scale as close to production.

Simple, handmade artwork cut and glued together. Useful to send to customers so they can see what their product looks like / structure to scale.

SRP packaging tends to go straight from the factory to the retailer who uses that same shipping box as the point of sale unit.

Same as SRP but these are commonly displayed on till counters for impulse buys.

Either made completely of card or containing a plastic Vac Tray, DTs sit on the retailer’s shelves filled with the products.

Peel & Read labels are made up of two or more layers that include printed information. This technique gives more space for product description that does not interfere with the design of the product label. This high-quality label allows you to peel, read and close the informational label as many times as needed.

International Nomenclature Cosmetic Ingredient (INCI) are systematic names internationally recognised to identify cosmetic ingredients.

Includes - AK number, Manufacturing date, etc. Label is normally positioned on the bottom of back of component.

Cyan, Magenta, Yellow, Black 4 colour process. It involves mixing varying proportions of these four colours to create full-colour printing.

Selected spot colour from PMS - Pantone Matching System. PMS is a standardised colour matching system and each colour is assigned a unique code, allowing printers to precisely replicate the colour.

Clear varnish in matte or shiny finish over specific areas. Shiny UV will be obvious on matte surface not when its on a shiny surface.

(aka FOIL STAMPING) A printing method of relief printing in which pre-dried ink or foils are transferred to a surface at high temperatures, only applied to a portion of the total printed surface.

Stamp out the surface of an object so that it is raised.

Stamp into the surface of an object so that it is indented.

The name given to the material that the design is printed onto.

Printers standard white card. A basic type of white cardboard often used for packaging purposes due to its versatility and moderate durability.

Paper over board. A rigid and sturdy type of white cardboard commonly used for constructing durable boxes and packaging that require extra strength.

Paper over board palette to hold godets, typically used for organising and presenting products in a flat and stable arrangement.

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Clear Plastic, often used in packaging to provide visibility of the product while offering protection and containment.

A type of cardboard with a corrugated layer sandwiched between two flat layers, providing strength and cushioning properties, commonly used in packaging for protection during transit.

A surface finish of packaging material that lacks any additional coating or treatment, resulting in a natural, rough, or textured feel.

A type of cardboard with a reflective surface, resembling the appearance of a mirror, often used for decorative purposes in packaging or displays.

Gloss paper is smooth and has a shine to it.

Matte coated paper is a non-glossy, flat looking paper with very little sheen.

Satin coating is a less shiny coated finish. It has a lower gloss level than gloss finish, yet a higher gloss level than matte finish.

Uncoated paper does not have a coating to fill in between the fibers. It is generally rougher than coated paper and tends to be more porous, which makes it very absorbent.

A semi-transparent finish that creates a frosted or cloudy appearance.

A tactile finish with a velvety smooth texture, offering a luxurious feel.

(aka FOIL STAMPING) A printing method of relief printing in which pre-dried ink or foils are transferred to a surface at high temperatures, only applied to a portion of the total printed surface.

Stamp out the surface of an object so that it is raised.

Stamp into the surface of an object so that it is indented.

Clear varnish in matte or shiny finish over specific areas. Shiny UV will be obvious on matte surface not when its on a shiny surface.

Similar to Spot UV, but with added glitter particles for a sparkling effect.

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COLOUR TO MATCH PANTONE 123 C: Match to Pantone number specified COLOUR TO MATCH COSMETIC: Supplier to match to Cosmetic colour specified

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Glossy smooth and has a shine to it.

Flat looking with very little sheen.

Less shiny finish. It has a lower gloss level than shiny finish, yet a higher gloss level than matte finish.

Semi opaque or translucent finish.

Exposed to ultraviolet light, creates a durable finish resistant to abrasion and fading. Usually looks shiny but can be in matte. (OR SHINY METALLIC??? NEED TO CLARIFY WITH CHINA)

Clear UV protective finish - Shiny - metallic like finish.

Looks matte, feels velvety.

Pigment in the plastic.

See Hotstamp Book for each colour ref.

Matte / Gloss / Glitter etc E.g. Over text.

Might need double print to enhance the white.

Shouldn't need white ink underneath.

Might need white print underneath the CMYK.